Digital Culture in China at a Glance Word of the Year LITTLE HARM BUT HUGE INSULT Most Streamed Song MOHE DANCE HALL – LIU SHUANG Most Popular Bilibilier LIO XIANG Most Streamed TV Show THE REBEL Most TAlked about Celebrity KRIS WU Highest Grossing Movie THE BATTLE AT LAKE CHANGJINĠ7 October, 2022 Social Media Statistics of China in 2022 In fact, as you might expect from a country as big as China, there are tons of other Weibo-like sites out there: Sina Weibo (the original), Tencent Weibo, Renren (another Chinese Facebook alternative)…and more! Overall, social media in China isn’t anything like what we have in other countries. It was also one of China’s first social networks to allow companies to advertise their products directly through paid ads – something that Twitter still doesn’t allow. ![]() It launched in 2009 and quickly became one of China’s most popular social networks by 2022 it had over 517.14 million users. Let’s take a look at each platform individually, let’s begin by talking about Weibo, which is essentially China’s version of Twitter. The results are pretty fascinating and show just how unique China’s approach to social networking can be. Social Media Trends in ChinaĬhina has been famously restrictive with social media for years, so it’s only recently that they have started to see what social networking is like within its borders. According to studies, Chinese spend an average of 1 hour 57 minutes every day on social media.Ĭhina’s most popular social media platforms (including messenger apps) in 2022 is Weixin (Wechat) followed by Douyin (a hot tool that lets users create short videos that are often set to music) and Tencent QQ. Social media has been huge in China since Weibo and WeChat became popular tools to share pictures, news, and ideas. As always, platforms are adapting and changing to meet users’ changing needs – both in China and around the world – and are often finding new success in the process. Social media has long been one of the most important communication channels in China, with the country now having the world’s largest number of social media users at over 983.3 million. ![]() Understanding how Chinese social media works can help you get your foot in the door and make your mark in one of the world’s fastest growing economies. As China has only just begun to open up to Western ideas, however, the country’s social media landscape remains much different from that of the West, which can make marketing on Chinese platforms challenging and rewarding at the same time. China has the largest number of internet users ( 1.02 Billion) in the world, making it an ideal target market for social media campaigns looking to make an impact.
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